IE Marketing |
Having researched the market and based on the extensive experience of its
founder and owner, Ian Colyn, Telesure was selected as its preferred partner.
Over the years IE Marketing has become skilled at identifying and working
with a host of affinity partners to the benefit of all those involved in the
relationships. Today IE Marketing is the leading affinity marketing partner to
Telesure, mainly because of its expertise in project and marketing management.
References are available on request from existing affinity partners and projects,
for example:
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The IE Marketing-Telesure Relationship |
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Between Telesure and IE Marketing a successful methodology has been evolved to
ensure that optimal value is unlocked from the affinity base.
Since much of the process remains the proprietary IP (Intellectual Properties) of these
two parties, full disclosure does not form a part of this document. The following
points should, however, be borne in mind.
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- All potential affinity opportunities are carefully evaluated to ensure their
viability.
- Telesure has a portfolio of leading brands. It is therefore possible to offer
either single or multi-brand solutions
- White-label options are also a possibility if the scope of the opportunity
justifies this approach.
- A variety of inbound and outbound channels, including a dedicated call
centre, is used to ensure optimal results.
- Communication channels that currently exist within the closed community are
also identified and explored.
- All results and response rates are carefully and continuously monitored.
Results are constantly measured against response models to ensure optimal
performance.
- Results are also measured against the industry norms.
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